The other day I was in this discount supermarket chain in my new neighborhood, this one that had been successful in Germany and imported into the U.S. a number of years ago, I guess.
One thing that was interesting was how they had open cases of products and no frills, to drive down prices.
The other thing I noticed was the huge array of brands that I had never heard of – but when I’d flip them over and see where the brands were based, they’d all have this little notice saying they were produced by the supermarket chain in a different part of the state. I wonder if it’s part of the success of the chain, to have people think they’re buying a wide variety of different brands, when really they’re just buying the store’s generic brand over and over no matter what they buy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment