It's really crazy, a few conversations I had towards the end of the last general election.
Like two Democrats I know - a (female) (black) security guard at the local library, and a(n older Latino-heritage) (female) person who I met when I was out canvassing - both said that they were having a hard time deciding who to vote for in this one race that was getting massive play on TV.
Basically, the negative personal ads on TV were turning them off and making them wonder who to vote for, even though they both admitted that the Democrats had better policy and that Republicans were crazy.
It really makes you realize, how all that money floating around can be deployed into negative campaigning and drain off the votes from the left, to get rightwing reactionaries elected when they wouldn't be otherwise.
It's so sad, and so perverse.
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