Saturday, April 15, 2017

Ploy of my one lawyer friend from Missouri.

My one lawyer friend from Missouri wrote a children's book about her dog, and she's been getting it stocked all around the city, including at gift shops of museums that tourists go to.

The first museum that she got it stocked at is decently known but not high traffic, and they took 12 on trial.

So, once a week for the next 3 weeks, she gave a friend money, sent them in to buy her book, and then took the book back into her stock to re-sell it at a later date.

Between those purchases and 9 other sales, the gift shop sold out in like 3-4 months, and now they've ordered twice as many.

And, she can now go to other gift shops and tell them of her success!

"I feel like that's how you do things here in [the city]," she was like.

She also said that she's been trying to ingratiate herself with the (older) women who run the gift shops, since if they like you, they can point out your book to people who are looking for something, in an "Isn't this cute?" kind of way that leads to sales.

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