Addendum.

When I was in the liquor store after New Year's, the (addled) and (strangely pasty) (balding) (Indian) guy who runs it said he made $20,000 over New Year's, people just kept coming in all day and buying hundreds of dollars of liquor, just over and over and over. He also says they're open like 11am till 2am, every day of the year.