Perspective of a Latino marketer.

I recently had a flashback to this conversation on the 4th of July -

A friend of a friend is an international Latino who does market research into selling things to Latinos in the U.S., including processed food products and the military.

He says that he actually feels bad more about the processed food products than the military, since he's seen kids lift themselves up through military service, but the "just add this and make dinner" processed food product that he sells is "a box of sodium".